Bridging the Gap Between Sales and Psychology

Tina Achtermeier

Hello! I am Tina Achtermeier

My Vision

More sales, more time, more life – that’s what I stand for! And a life is always fulfilled when you spend your time doing things you love. I love selling and my vision is to inspire others to discover that love in themselves. Then more sales, more time and more life will follow – and the circle is complete.

To me, sales is not just a job, but a calling. I have a deep passion for what I do, and my clients can feel that. My work is built on two fundamental pillars: enthusiasm and empathy. Empathy doesn’t just mean offering a kind word of encouragement, but also providing unwavering yet constructive feedback where needed.

With a strong background in sales, including successful roles with prominent companies, I took the entrepreneurial leap in 2013 and established my own sales agency. Over the course of just four years, I developed the agency into a leading authority in customer-centric emotional selling within the Ruhr region. In 2017, I achieved a successful exit from the agency and have since dedicated my efforts to consulting and training small and medium-sized businesses in sales.

My Background

My Mission

I firmly believe that success in sales requires more than just a good product or service. I am passionate about providing exciting and innovative ideas that can give my clients new insights and impulses to drive their sales performance. My approach is focused on enabling top salespeople to have a clear understanding of the impact they have on their counterparts, allowing them to better understand the needs of their conversation partners and react appropriately to drive success. My mission is to help my clients achieve more sales and increased profits, greater efficiency in their sales processes, more satisfied and loyal customers, and a more motivated sales team. I am committed to creating a high-attraction environment that will attract and retain the best sales talent.

The Workflow

Get to know each other

We talk on the phone, get to know each other and see if we are a good fit. We clarify everything that is needed to take the next step.

Strategy workshop / Lunch and Learn

In my two-hour "Lunch and Learn" session, we dive into your unique goals, wishes, possibilities, and strategies. We dive into your goals, wishes, possibilities, and strategies to create a plan tailored specifically to your needs. You will have your first introduction to the innovative 'Animal Personality Model', and discover how it can revolutionize your sales performance.


We develop a training and coaching concept, taking into account your goals, important environmental factors and the individual strengths and weaknesses of your team, and present it to you personally.

Training / Workshops

As the next step in my progress, I will begin training and coaching your employees based on the customized program we have developed together. I'll use interactive training sessions and practical coaching to ensure that your team fully understands the concepts and strategies presented. My focus is on creating a dynamic and engaging learning environment that motivates your team and drives success. I'll give your employees the opportunity to practice what they've learned and instill in them the desire to implement these new approaches in their daily work. Together, we'll transform your sales team into a high-performing group that's ready to take on any challenge!


With my sustainability concept in place, the experience and knowledge gained through our training and coaching sessions will become ingrained as a new routine. Your employees will confidently use the tools and strategies they've learned to navigate any change process they encounter. As a result, change will be experienced positively and embraced as an opportunity for growth. I am committed to helping your team develop the skills and mindset necessary to achieve lasting success in the ever-changing sales landscape.


After a few weeks/months, we review the sustainability of the measures together. If necessary, we develop small, highly individualized training sessions with the goal of taking as many employees as possible along on the path to the desired change.

Why Work With Me?

Deep expertise

I have extensive experience and knowledge in sales and sales psychology. My expertise is not just theoretical, but mostly self-experienced as the CEO of a cold calling agency. This is how I have been able to help many clients achieve significant growth and success.

Customized Solutions

I tailor my approach to each client's specific needs based on the psychology of sales. By taking the time to understand your unique situation and goals, I can provide you with a customized solution.

Innovative Techniques and Tools

I constantly update my approach to ensure that my clients benefit from the latest trends and techniques in sales psychology.

Positive outcomes

My training and coaching programs have produced real, measurable results for my clients. They have achieved greater sales success, higher levels of customer satisfaction, and improved motivation and engagement of their employees.

Collaborative approach

I work closely with my clients. I collaborate with them every step of the way to ensure that we're working together to achieve their goals.

Passion and Commitment

I am deeply passionate about what I do and am fully committed to the achievement of my clients' goals and objectives. My enthusiasm and dedication are contagious, and my clients consistently report a high level of satisfaction with the work that I do.

Let`s begin

Get in Contact

Tina Achtermeier